Rootstock Berry Club
Exceptional Berry Deliveries | Tastings and Events | Discovery and Learning
Currently delivering in Redwood City, San Carlos and surrounding neighborhoods.
We’re so grateful for the incredible response to Rootstock.
Our first batch of limited membership spots filled up quickly—just as we hoped.
We’re taking time to make sure everything’s running smoothly before expanding.
Join the waitlist and we’ll reach out as soon as we can to welcome you.
Rootstock Berry Club is a farm-to-you fresh food club
Our mission is to connect people directly with fresh, local, healthy food—and the farmers who grow it.
The Club connects you to exceptional farms and berry varietals, organically grown, picked at their peak and delivered straight from farms in the renowned Watsonville region. The Club also provides access to a program of tastings and community events, and ways to learn more about the origins and qualities of the food we eat.
Membership runs from May through July.
Why join?
Support exceptional, local organic farms committed to ecological and sustainable growing practices
Taste berries bursting with flavor, nutrients and antioxidants—supporting heart health, gut health, blood sugar balance, and more
Discover freshness—we harvest and deliver straight to you for peak flavor, maximum freshness, and longer shelf life
Explore exceptional varietals you won’t find in stores—like Albion, Chandler, and Sweet Ann strawberries
Join a community that values fresh, locally grown food and seasonal eating—enjoy tastings, farm experiences, and community events
Get inspired with field stories, recipes, and insights and recommendations
Fresh, Organic Berries, Delivered Weekly
Choose from a rotating selection of exceptional organic strawberries—like Monterey, Albion, Sweet Ann, and Chandler—plus varieties of blueberries, blackberries, and raspberries as they come into season. We will also have occasional specials available —which could include additional berry varietals and/or complementary local produce and products. Each week, you’ll get to pick what goes into your delivery.
Let us know which berries you want by Monday — pickup at a community hub on Thursday – or get them home delivered on Friday.
Community Events and Tastings
Each month kicks off with a partner tasting event in the Redwood City or surrounding area where you’ll sample different varietals featured that month, connect with fellow members, and enjoy a pause in your busy week. You’ll receive tasting note cards and materials to guide the experience.
You are also invited to our signature seasonal events where you will connect with a community that shares your love of fresh, local, healthy food, and the desire to improve our food system and support local farms.
Discovery & Learning
As a Berry Club member, you’ll discover local farms, events, farm-to-table restaurants, markets, makers, and community builders. We’ll share seasonal inspiration through recipes, farmer stories, expert insights, and thoughtful reads. Rootstock is a way to learn more about our food system—and to feel more connected to what’s fresh, local, and worth discovering.
A renown growing region…
Watsonville is perfect for growing berries, where the coastal fog drapes the fields in a gentle blanket of moisture, nurturing the delicate balance of warmth and cool that berries need to thrive.
Our first organic grower partners…
JSM Organics
Javier Zamora
Practicing organic farming since 2012
Recipient of Organic Trade Association’s Leadership Award
ALBA graduate and advocate for Latino grower community
Integrated conservation easement and land stewardship
Certified organic by CCOF and USDA
Rodriguez Brothers
Roberto & Manuel Rodriguez
Family farmers with 30+ years of experience, beginning in Michoacán, Mexico, based in Watsonville since 2001
Grown through dedication to local practices and a passion for farming
Strong, loyal farmers market following
Board member at AIM
Certified organic by CCOF and USDA
Coastal Moon
Darren Story
Invested in latest agronomic science and innovative growing methods
Prioritizes phytonutrient density for health and flavor
Uses organic container systems that recycle water, nutrients, and media
Minimizes pesticide use through resource-efficient practices
Certified organic by USDA
Serendipity Farms
Jamie Collins
Offers over 50 varieties of organic produce
Known for flavorful heirlooms, rare varietals, and zero pesticide use—including organic-approved pesticides
Supplies acclaimed restaurants in Monterey and San Francisco
Demonstrates a lifelong dedication to farming, quality, and community
Certified organic by CCOF and USDA
Paying Farmers Fairly
We pay farmers 67 cents on the dollar for their produce, compared to the industry average of just 16 cents.
We allow farmers to focus on what they do best: growing healthy food in harmony with the land and their communities. Rootstock does the rest.
Rootstock Berry Club:
Membership Details and Pricing
Step 1: Join the community…
Community Membership
$60
One time payment for the 3-month summer season
Membership includes:
Access to the Rootstock store for berry deliveries
Monthly berry tastings and community events
First access to signature seasonal events (event fees may apply)
Discovery, learning, and inspiration about berries, growing, and the Watsonville region and beyond
Step 2: Start buying berries…
Customizable Orders & Weekly Deliveries
$20 minimum order size
Order your favorite berries from our rotating selection throughout the season. Discover exceptional varietals you won’t find in stores—like Albion, Chandler, and Sweet Ann strawberries, plus San Joaquin and Snowchaser blueberries. Raspberries and blackberries will also be available as they come into season.
Order by Monday, delivered on Thursday to a community pick-up hub or Friday for home delivery (additional $5 discounted fee).
Step 3: Enjoy a season of farm fresh berries, events, and community!
Our high-quality organic strawberries range in price from $7-10 per pound and high-quality, organic blueberries are $12 per pound.
We work closely with our growers to ensure fair, sustainable pricing.
Pricing information as of May 2025.
Subject to change with seasonal availability.
We’re committed to paying farmers 67¢ of every consumer dollar — far above the national average of just 16¢. Supporting grower economics is a core part of our mission. That’s why we take on the logistics: farm pickups, customer orders, delivery, marketing, and support — so our farmers can focus on what they do best.
We sell closed 1 lb clamshells — a larger volume than the typical open pint containers (~0.75 lb) you’ll find at many farmers markets. Whenever possible, we use compostable cardboard packaging instead of plastic.
We may occasionally run promotions, but our goal is to keep prices steady and predictable throughout the growing season — for your peace of mind and the farmers’ stability.
Become a member to access the store and our fresh, organic berries—direct from the farm to you.
The selections in the store will evolve throughout the season, featuring exceptional varietals you won’t see in typical stores—like Albion, Chandler, and Sweet Ann strawberries, or Snowchaser and San Joaquin blueberries.