Rootstock Prioritizes Fair Farmer Pricing Over Bargain Berries

At Rootstock Berry Club, organic strawberries currently range from $7 to $10 per pound, and organic blueberries are priced at $12 per pound. The fruit is sold in one-pound clamshells—larger than the typical open pint containers found at many farmers markets, which generally hold closer to three-quarters of a pound. Whenever possible, fruit is packed in compostable cardboard containers, reducing reliance on plastic.

“Rootstock pays farmers 67 cents of every consumer dollar—four times the national average.”

Pricing is set in close coordination with partner farms, with a focus on transparency and long-term sustainability. Rootstock is committed to paying farmers 67 cents of every consumer dollar—a sharp contrast to the national average, just 16 cents¹.

In addition to curation and sourcing, Rootstock handles all logistics, including farm pickups, customer orders, delivery, marketing, and support, allowing small growers to focus on production.

While occasional promotions may occur, Rootstock aims to keep pricing steady throughout the growing season to ensure consistency for both members and growers.

It’s a model designed to build a healthier, more resilient food system.

Source: USDA Economic Research Service, Food Dollar Series Documentation